1. Introduction

Lakiren (“we,” “us,” “our”) operates the website https://lakiren.com (the “Service”), which offers farmhouse lanterns, window planters, and home décor products. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal information when you use our Service and the choices you have associated with that data.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information about you in accordance with applicable privacy laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act), Information Technology Act, 2000, and other applicable regulations.

2. Information We Collect

2.1 Personal Information You Provide Directly

When you visit our website, create an account, make a purchase, or contact us, we may collect:

  • Contact Information: Full name, email address, phone number, billing and shipping addresses

  • Account Information: Username, password, and account preferences

  • Payment Information: Credit/debit card details, payment method preferences (processed securely through third-party payment processors)

  • Order Information: Purchase history, product preferences, order details, and delivery information

  • Communication Data: Messages sent through our contact forms, customer support interactions, feedback, and reviews

  • Marketing Preferences: Subscription choices for newsletters, promotional emails, and marketing communications

2.2 Information We Collect Automatically

When you use our Service, we may automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers

  • Usage Data: Pages visited, time spent on pages, click-through rates, search terms

  • Location Data: General geographic location based on IP address

  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

2.3 Information from Third Parties

We may receive information about you from:

  • Payment Processors: Transaction verification and fraud prevention data

  • Social Media Platforms: If you connect your social media accounts or interact with our social media content

  • Analytics Providers: Website performance and user behavior analytics

  • Marketing Partners: Advertising effectiveness and customer acquisition data

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Order Processing and Fulfillment

  • Processing and fulfilling your orders

  • Managing payments and billing

  • Coordinating shipping and delivery

  • Handling returns, exchanges, and refunds

  • Providing customer support

3.2 Service Improvement

  • Personalizing your shopping experience

  • Analyzing website performance and user behavior

  • Developing new products and services

  • Improving website functionality and security

3.3 Marketing and Communications

  • Sending promotional emails and newsletters (with your consent)

  • Providing personalized product recommendations

  • Conducting customer surveys and market research

  • Advertising our products on third-party platforms

3.4 Legal and Security

  • Preventing fraud and unauthorized access

  • Complying with legal obligations and government requests

  • Protecting our rights and property

  • Enforcing our Terms of Service

4. Legal Basis for Processing (Under DPDP Act, 2023)

We process your personal data based on the following legal grounds:

  • Consent: When you provide explicit consent for specific processing activities

  • Contract Performance: To fulfill our contractual obligations when you make a purchase

  • Legitimate Interests: For business operations, security, and service improvement

  • Legal Compliance: To comply with applicable laws and regulations

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

Our website uses the following types of cookies:

  • Strictly Necessary Cookies: Essential for website functionality, security, and your ability to navigate and use features

  • Performance Cookies: Collect information about how you use our website to help us improve performance

  • Functional Cookies: Remember your preferences and personalize your experience

  • Marketing/Advertising Cookies: Track your browsing behavior to provide relevant advertisements

5.2 Cookie Management

You can manage your cookie preferences by:

  • Adjusting your browser settings to block or delete cookies

  • Using our cookie preference center (if available)

  • Opting out of third-party advertising cookies through industry opt-out tools

Note that disabling certain cookies may affect website functionality and your user experience.

6. Information Sharing and Disclosure

We may share your personal information with:

6.1 Service Providers

  • Payment Processors: For secure payment processing (e.g., Razorpay, PayU, Stripe)

  • Shipping Partners: For order fulfillment and delivery

  • Technology Providers: For website hosting, data storage, and technical support

  • Marketing Services: For email marketing, advertising, and analytics

6.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6.3 Legal Requirements

We may disclose your information when required by law, court order, or to protect our rights and safety.

6.4 Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

7. Data Security and Protection

We implement appropriate technical and organizational security measures to protect your personal information:

  • Encryption: SSL/TLS encryption for data transmission

  • Access Controls: Restricted access to personal data on a need-to-know basis

  • Regular Audits: Periodic security assessments and vulnerability testing

  • Data Minimization: Collecting only necessary information for specified purposes

  • Staff Training: Regular privacy and security training for employees

8. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

Specific retention periods:

  • Account Information: Until account deletion or 3 years of inactivity

  • Order Information: 7 years for accounting and tax purposes

  • Marketing Communications: Until you unsubscribe or withdraw consent

  • Website Analytics: Typically 26 months

9. Your Privacy Rights

Under applicable privacy laws, you have the following rights:

9.1 Access and Portability

  • Request access to your personal information

  • Obtain a copy of your data in a portable format

9.2 Correction and Update

  • Request correction of inaccurate information

  • Update your account details and preferences

9.3 Deletion and Erasure

  • Request deletion of your personal information (subject to legal retention requirements)

  • Close your account and remove associated data

9.4 Consent Management

  • Withdraw consent for processing activities

  • Opt-out of marketing communications

9.5 Data Portability

  • Request the transfer of your data to another service provider

To exercise these rights, contact us at administrator@lakiren.com with your request and proof of identity.

 

10. Children’s Privacy

Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to remove such information.

For any data collected from users under 18, we will:

  • Obtain verifiable parental consent

  • Allow parents to review and delete their child’s information

  • Not require children to disclose more information than necessary

11. Cross-Border Data Transfers

Your personal information may be transferred to and processed in countries other than India. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Adequacy decisions by the Central Government

  • Standard contractual clauses

  • Binding corporate rules

  • Certification schemes

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will:

  • Post the updated policy on our website

  • Notify you via email for material changes

  • Update the “Last Updated” date at the top of this policy

Continued use of our Service after policy updates constitutes acceptance of the revised terms.

13. International Compliance

In addition to Indian privacy laws, we may comply with international privacy frameworks when serving customers globally:

  • GDPR: For European Economic Area residents

  • CCPA: For California residents

  • Other applicable regional privacy laws

14. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Lakiren Customer Privacy Team
Email: administrator@lakiren.com
Address: 201, Tower S4, CYBER CITY, Township, Phase II, Magarpatta, Hadapsar, Pune, Maharashtra 411013
Website: https://lakiren.com

Business Hours: [Insert Business Hours]
Response Time: We aim to respond to all privacy inquiries within 72 hours.

17. Consent

By using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this policy, please do not use our Service.

For specific processing activities, we may seek additional explicit consent, which you can withdraw at any time without affecting the lawfulness of processing based on consent before its withdrawal.

This Privacy Policy is governed by the laws of India. Any disputes arising from this policy will be subject to the jurisdiction of the courts in Pune.